Nobody Keeps a Shortlist for Their Worst Week

Ask a quality director which remediation firm they would call tomorrow, and most won’t have an answer. The same goes for a founder who just raised and needs a dozen hires, or a brand lead with a launch in eight weeks and no production partner. These aren’t routine purchases. They happen rarely, under pressure, and almost nobody prepares for them.

So the buyer does what anyone does in a hurry. They search, ask two people they trust, and take a meeting with whoever answers first. The choice gets made on speed and luck, not fit.

The best specialist for the job is rarely the one who shows up first. That gap is where an introduction earns its keep.

On the other side, the specialists who do this work well are usually busy with current clients and bad at being found. Their reputation lives inside the companies they’ve already helped, which is exactly where a new buyer can’t see it.

A good introduction closes the gap from both ends. The buyer gets someone matched to their exact problem instead of the first search result. The specialist gets a conversation with a company that already knows it needs them. Nobody has to be sold on the problem, only matched to the right person for it.

Mohamed Salah Tammar and Mohamed Oueslati run IntroSides, routing introductions between companies and the specialists they need, across FDA remediation, recruiting, commercial production, and short-term rental turnovers.