+$85K in revenue in one quarter

Vention is a manufacturing automation platform for designing, ordering and assembling custom industrial equipment.

Who they needed to reach

Manufacturing decision-makers with a relevant automation need.

What we qualified

The operational problem, buying relevance and whether Vention’s platform matched the application.

The challenge

• The right decision-makers in manufacturing and automation were hard to reach.
• Expensive PPC campaigns carried high acquisition costs without fixing prospecting.
• The sales team was stretched thin across inconsistent leads.

How we approached it

• Mapped what buyers were actually struggling with: costly manual assembly, long lead times and inconsistent equipment quality.
• Opened conversations with problem-specific messaging and calibrated questions.
• Ranked replies by urgency and fit so the team spent its time on the most promising accounts.

The outcome

• +$85K in additional revenue in one quarter.
• Less dependence on paid ads, at a fraction of the cost per qualified lead.
• Stronger client relationships and more repeat business.

IntroSides handled the market research, qualification and introductions. Vention owned the commercial terms and fulfillment after the handoff.