3 commercial introductions in about 43 days

RESPILON is a technical nanofiber company with applications across filtration, protective materials, health, pharma, defence and industrial R&D.

Who they needed to reach

Companies where nanofiber technology had a believable commercial reason to matter.

What we qualified

Category fit, technical use case, filtration or protection need and active R&D.

The challenge

• A wide market surface meant most “relevant” companies were not worth a conversation.
• Generic lead generation is weak in technical markets. A broad list would have created noise.
• Each introduction needed a realistic path to a pilot, evaluation, supply agreement or partnership.

How we approached it

• Built the route around signals instead of treating the market as one big pool.
• Filtered for product surface, industrial relevance, filtration and protection needs, and innovation activity.
• Routed RESPILON only into conversations that had a reason to exist.

The outcome

• 3 qualified demand-side introductions in about 43 days.
• Measured on commercial potential, not reply counts.
• One introduction that becomes a pilot or supply agreement can pay for the whole route.

IntroSides handled the market research, qualification and introductions. RESPILON owned the commercial terms and fulfillment after the handoff.