+$105K in revenue in one quarter
Connect GroupConnect Group is a recruitment agency placing top AI talent across industries.
- Who they needed to reach
- Decision-makers at AI-focused companies with specialist hiring demand.
- What we qualified
- The hiring need, decision-maker access and whether Connect Group could serve the mandate.
The challenge
- Pipeline was inconsistent and growth was slow.
- The sales team was burning out chasing low-quality leads.
- Outreach kept missing the companies with urgent AI hiring needs.
How we approached it
- Mapped what their buyers were struggling with: scarce AI candidates, long recruitment cycles and uncertain fit.
- Reached AI-focused companies with messaging built around those specific hiring problems, with structured follow-up.
- Prioritized companies with urgent needs so the team spent time only on high-value conversations.
The outcome
- +$105K in additional revenue in one quarter from more qualified placements.
- A steadier pipeline with better prospects.
- A sales team focused on closing instead of chasing.
IntroSides handled the market research, qualification and introductions. Connect Group owned the commercial terms and fulfillment after the handoff.
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